Good morning! β
Welcome to Homebase Edition #10 - A weekly newsletter bringing you stories & insights from scrappy teams and solo founders building the AI unicorns of tomorrow
Whatβs on tap today:
Weekly Founder Story
Weekly AI Headline Recap
Emerging AI Trend
AI FOUNDER SPOTLIGHT
1 Founder story
How Marko Vidrih Created an AI Assistant for the Everyday Entrepreneur
It all began in 2013 when Marko Vidrih, then a journalist, founded ElVivia, a research agency. While exploring Ethereum, he saw how complicated AI tools were for businesses.
Recognizing an opportunity for simplification, he developed CREATUS.AI, a platform that demystifies artificial intelligence for the average user.
Picture an AI-powered workspace that functions like an efficient digital assistantβit sees, hears, types, clicks, and even speaks.
They've achieved:
π€ Architected a no-code NFT e-commerce platform
π» Developed AI-native workspace solutions for SMEs and remote teams
π Leveraged blockchain and AI expertise for business growth
π Authored prescient research, including early work on generative AI
π Forged strategic partnerships to address market gaps
Feed it your company data, and you've essentially got a bespoke Google at your fingertips, autonomously churning through tasks. The result is streamlined operations and boosted productivity for small-to-medium businesses, remote workers, and content creators.
Let's dive deeper:
π Got to know their customers through research
β‘ Changed direction based on what the market wanted
βοΈ Used content marketing to show how their product solves real problems
π’ Tapped into Marko's network to get their first customers
π Kept improving the product based on user feedback
π Balanced careful money management with bold R&D bets
Key Highlights: